Feb 24, 2011
As no one ever noticed or referred to it anyway, I felt the time had come to gracefully retire/ euthanize the ‘and’ of ,’…and there will be unicorns’, along with its three, even more overlooked friends ,’.. &.’. There’s no place for confusing grammar or punctuation in branding, just ask Prince. Its departure thus rendered my logo obsolete, and so, after six months of consultation with a series of brand alchemists and consultancies, I took the controversial decision to totally future proof my brand and go full balls-to-the-wall uppercase with the logotype. Re-brand done.